飞利浦虽然有咖啡机，但一般印象中多以美式咖啡机为主，虽然2001年联合荷兰D.E(Douwe Egberts)推出senseo软包(PAD)咖啡机大卖，但仍然没有什么专业的技术含量。2009年7月，飞利浦宣布收购意大利Saeco咖啡机，正如专业咖啡机品牌Gaggia当年被Saeco收购一样，做咖啡并不专业的飞利浦如今便拥有了喜客旗下Saeco、Gaggia、Spidem 3大咖啡机品牌。
Saeco的专业＋Philips的市场，会是双赢的结果吗？拭目以待。
Amsterdam, the Netherlands – Royal Philips Electronics (AEX: PHI, NYSE: PHG) announced today that it has closed the acquisition of Saeco International Group S.p.A. of Italy, one of the world’s leading espresso machine makers. Set to make Philips a global leader in coffee machines, this acquisition will allow Philips to strengthen its position in the espresso machine market through the addition of an exciting and technologically advanced range of solutions.
Saeco has a comprehensive portfolio of espresso machine solutions, allowing it to enjoy a strong position in all of its market segments. The acquisition of Saeco will significantly strengthen Philips’ coffee machines business, which currently holds a leading position in drip-filter and single-serve (Senseo) products. The espresso machine segment is generally regarded as the most valuable market space within the global coffee appliances market, as it typically achieves double digit sales growth and profit margins.
“Through this acquisition, we are creating a new, dynamic market leader in coffee machines with excellent growth prospects for the future,” Andrea Ragnetti, Chief Executive Officer of Philips Consumer Lifestyle said. “It makes total sense for Philips to establish a strong foothold in espresso machines. Our reputed and reliable brand in coffee appliances gives us an excellent position to win in this space. With Saeco, we acquire a company with massive experience and credibility in the espresso machine market and a strong management team which has agreed to stay on following this acquisition. I believe Saeco’s expertise and technical know-how, coupled with Philips’ strong marketing and sales capabilities will create a winning combination, allowing us to capitalize on the completely renewed range of espresso machine propositions, which Saeco will be launching from September onwards.”
……………………………..（以上摘自：http://www.newscenter.philips.com/main/standard/about/news/press/20090727_coffee.wpd)